Me and my buddies created a digital library that documents notices on disposal of unclaimed bodies. The clientele base is relatives who have missing persons but have missed out on this notices/ sometimes not published in gazettes. We are charging 1050ksh at entry level. Can it break even.
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Kenya Database for Anonymous Dead.
kdad.co.ke check it out an give you your opinion
Very risky venture. Unaweza kua suspect of murder hivo tu. The affected family can file a case against you Kwa DCI waseme you worked with the killers to cause the murder ndio mupate biz. The rewards are not worth it
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The notices are normally presented by the mortuaries/ gava. Then murder is not possible because how many people would you kill to make a million.
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What happens if someone pays and doesn’t find their loved one?
Trial and error. Mind you we have only documented those with names leaving out Unknown males and females. But look at it this way. Your loved could have disappeared in 1990s comes to Nairobi for hustle, dies in some changaa den, buried unclaimed.
Joe Doe for unkown males, Jane Does for ladies. Your business name iko na tashwishi kidogo
I think the market for your service is not big enough. You might have to charge 10k or more just to break even.
10k with this economy is difficult. Again for active cases such as those who have gone missing in the recent past, the family may need to time and again check. As in they are repeat customers.
Be specific
Hard sell. But if your investment is low, you can take the risk. Don’t risk money you can’t afford to lose in that venture.
Initial investment is actually low. But been struggling with marketing it.
Marketing is the actual investment. So the investment cost is high. Without marketing, you don’t have a business. The big cost will be running ads.
GO WITH IT.
create ads and advertise.
TRIAL AND ERROR IS THE BEST TEACHER
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True. Then the elderly ushago are the one with the money but lack knowhow to use internet such login and payment.
Thanks.
When you start by charging people, you kill the service instantly. First, nobody knows about your service, meaning no-one will risk their money. The easiest way to make it float is to make it free and then look for other ways to monetize the information you have. By making it free, it is the cheapest way to advertise or market your service. You could for instance get adverts of related services or direct people to related service providers. Again, depending on the user-base, you could easily figure out ways to monetize the whole thing. Just don’t try to charge people. I bet most of your users will be people who are not necessarily looking for lost loved ones.
Finally, do not expect returns right away. It takes time to discover where the cash vein is located. It you absolutely have to charge, make sure you have a user base first.
What other ways do you suggest on earning. Those with missing loved ones are already spending say moving between mortuaries, hospitals, police stations----
Escalating stress so nunua tembe za depression, Relatives quitting jobs to support grieving elders, estimated Cost: Up to 50,000/- per family in search only
For marketing you will need to make it open access. If it were open, this posting alone would have given you several hundred hits and a word-of-mouth marketing channel.