you should learn a thing or two about kanyari

I finally got round to watching the
whole investigative piece from Jicho
Pevu last night and I’m wondering
why no-one is stating the obvious.
Kanyari is smart, focused and very,
very talented.
Business, Brand-strategy and
management lessons we can learn
from Doctor-Prophet-Pastor Kanyari.

  1. Define your target market, know
    your target market, define their
  2. Meet the needs of the target head
    on. I need a job, I need healing.
  3. Inspect what you expect.
  4. Brand delivery focus. His is
    singular. Healing, through prayer and
    water and 310/=
  5. Market the brand attributes and
    promises consistently - simamisha
    Mbegu, Tuesday service, kunywa maji
  6. Kanyari is also a study in great
    human resource management - His
    choir also worked as: his call centre,
    his assistants, his research team,
    customer service centre, accountants,
    ushers and sales team.

nothing to learn here, this is just common sense.

james not everyone uses theirs…