-Study has shown that the human brain was made lazy by default.
-Do you know what’s the average attention span of a
person these days?
-While there are so many numbers out there the largest
one i saw was below 10 seconds. As a result of the
technology advancement and the explosion of ads our
attention span became shorter than it was.
-Today most people are impatient, intolerant and easily
irritated. Because of all of these changes many people
no longer have a calm mind that allows them to examine
complex things. Most people just want something simple
that they can understand fast.
-In addition to this our brains are very energy intensive.
While the brain works perfectly it consumes a lot of
energy and as a result we prefer to go for simple things
that don’t put high cognitive load on our brains.
-A product that is simple to understand is much more
likely to become popular than a complex product. In
addition when humans are faced with two choices they
always go for the easier one. If you can lose weight
using a new imaginary device that burns calories while
you are asleep then most probably you will never run
-Five examples that prove that simple is always better;
The Smartphone Vs old phones: Do you remember
the phones that had physical keyboards? The reason
the Iphone was a breakthrough when it was first
introduced is that it simplified the user experience in a
way that was never done before. Instead of having a
full keyboard it only had one button.
Beautiful people Vs average looking ones: Why do
you think we like to look at beautiful people? dry fryng them and all that? one
study has shown that symmetrical faces are much
easier for the brain to process and that’s why we feel
good when we look at them. This is what the human brain interprets as cute/beautiful.
-Unattractive peoole are considered so because the human brain finds their features assymmetrical hence cant be processed easily. Thats why people dont go for them. A very lazy brain the human has.
become familiar with someone, we find him more
attractive but do you know why this happens? It’s
because our brains learn how to process the facial
features faster of a familiar person.
-In other words it
becomes easier for the brain to process the looks of
List posts vs content blocks: I am pretty sure that
you feel much better when you read a list post than
when you read content blocks and the reason is the
same. Our minds prefer the posts that put lower load
on our brains.
Signing with Facebook vs registering with email: Did
you sign using facebook before to a site or game? if
you did that then most probably you noticed that
Email sign ups became much harder and more
frustrating. Because we are lazy by default we prefer
the easier path.
Flappy birds popularity: One
of the main reasons that game became popular is that
it’s extremely easy to learn (not how to win). There is
no learning curve. Once you play the game you quickly
discover that there is one action only you can do. In
other words the controls are extremely easy to learn.
Simplicity vs design complexity.
So many people get that concept wrong. As soon as
they are told that simpler products are better they
quickly start to defend their point by mentioning few
complex products that became popular.
-What those people missed is that simplicity should be
implemented in the interface the customer will interact
with but this doesn’t mean that the product itself can’t
be complex. For example the Ipad is a complex device. It
has so many circuits integrated in a small space but the
user interface is extremely simple.
-When you try to create a product, a business or a
website make it as complex as you want but when it
comes to the part where the customer will get involved
it has to be extremely simple.
If there is one thing that really gets on my last nerve it is filling any kind of form,or anything that involves registering online.
I dont give a faq if i am going to save a million dollars but the moment you mention registering and filling all “highlighted” sections…you can faq off and i am not interested anymore.
You would think that life is supposed to be less complex thanks to technology but for people like me ,remembering more than 2 passwords is a head wrecker and that is why i wouldnt be seen dead on facebook or twitter etc.... i register but cant remember the passwords two days later so i just decide "faq it!!!" I think ni kuzeeka ama the fact that i think that life is complicated enough as it is i dont need any more stress.
Hehehe…I feel you. A little suggestion on password management: have one master-password then add one or two last letters to reflect the website for which you’ll use it. Kwa mfano, assuming the password is, say, Kabuda you then add ‘y’ for yahoo (kabuday), ‘f’ for Facebook (kabudaf), ‘t’ for Twitter (kabudat) etc.
You are not alone. Most people feel that way.Far too many engagements going on to keep simple details in your head. In the pre-internet age, you just needed to remember your ID, address, and a few other details. I will walk away from an engagement the moment you suggest that I fill some form.Most websites try to get around this problems by allowing people to sign in using other popular sites.