Welcome to Threads, Zuckerberg’s friendly internet utopia where everyone gets along while watching Twitter crash and burn…
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Mark Zuckerberg wants Threads to be a friendly space. Jeff Bottari/Zuffa LLC© Jeff Bottari/Zuffa LLC
- Meta’s newest app is here: Threads.
- Mark Zuckerberg bills Threads as a space for kindness — but he’s not above using it to ding Elon Musk.
- Threads arrives as Twitter has another disastrous week.
So, welcome to Threads, Mark Zuckerberg’s new online Disneyland that officially opened for business on Wednesday, where everyone gets along happily and kindness is the order of the day.
At least that’s the idea.
As the Meta chief put it on the new Threads app, the vision is “to create an open and friendly public space for conversation” for 1 billion-plus people. A post from the official Threads account doubled down on the ambition to “foster a positive and creative space” for users to express themselves.
A quick refresher: Threads is Meta’s most direct shot at Twitter yet. It’s a standalone app that enables public, text-based updates and conversations from users, and is tied to your Instagram identity. Some 10 million people signed up for Threads within seven hours of its public launch early Thursday.




