From J.M Baraza’s article
http://www.nation.co.ke/lifestyle/DN2/CAR-CLINIC-is-Tesla-greater-interest-in-energy-or-cars/957860-3493090-np0ixnz/index.html
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This is my hypothesis. Tesla is less a car company and more an energy broker. Elon Musk is not that interested in dicing with the likes of Mercedes-Benz and Lexus (though he has shaken the industry enough to inevitably find himself swimming among the sharks). The endgame at Tesla is to stay ahead of the energy wave.
As you might have gathered from my earlier thesis this year, internal combustion is slowly getting extinct. Battery power seems to be the future. The Tesla cars are Musk’s test beds for developing battery power outputs and longevity/charge cycles, as well as supercharging (discussed last time). The intention here is by the time mainstream car makers catch on to the fact that they need to go hybrid/electric, they will need batteries, which they will have no time to develop, and there will only be one place to get good, reliable, long-lasting, energy-intensive batteries: from Tesla Motors.
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This has always been my suspicion, especially with how Elon Musk thinks. Cars aren’t a big thing to him, the endgame is energy. Which is similar to what Google were playing at in Kenya with the beba card. They weren’t really interested in the chaotic matatu business but instead positioning themselves for a digital payments revolution. They however gave up on that here.