Just watch local channels and see the type of adverts, fonts, graphics and pitchlines uone kweli Low IQ manenos.
On Kameme and Inooro TV, Githingithia and others advertise Kamulu plots with a powersaw, the idea being splashed prices, the company officials talk as if they are shouting.
Only Equity, Safcom and Standard Charted have flow in their adverts.
Mentally bado mkenya ako chini. Kama maina kageni amekua na fans from kitambo na bado anao despite upuzi hukuwa kwa shows zake, unadhani mmemea kiakili kweli?
Those commercials are produced by the same low IQ music producers who you already know have the lowest and zero creativity in Africa South of the Sahara. You don’t expect much from them.
Wakikuyu tunakuwanga ivo. Unalipia slot ya advert mnashoot afternoon moja bila ata script ama producer na hakuna rehearsal ama editing. Ata mnaeza shoot na ule amekuja na phone poa na mu upload.
Generally, adverts need to be simple with a clear direct message to the target audience.
Now, when the target audience are mainly tugege types, you don’t make an advert as if you are advertising to the Newyork/London/Paris elite types.
Wee chifo huko hapa ukipiga domo na panganga mob badala ujipange na Rustler wako on the move wakielekea Laikipia kukusongesha hadi nyahururu. Laikipia is Pokot ancestral land. Always remember dat …
Hakuna shida. The point is to get the message across. A majority of ad agencies are very pretentious and speak a lot pf English so when the shrewd businessmen want an ad they just shoot it themselves on an iphone.