Africa internet use facts
According to world statistics African population as of 2012 stood at 1.073 billion people and about 10% of those having access to the internet. The penetration rate for internet users has dramatically increased due to availability of fibre optic cable in most African countries for example in 2011 the penetration rate was 7% and that number more than doubled by 2012 to 15%.
A report by McKinsey & Company Insights Centre, found that 51 percent of people surveyed had accessed Internet in October 2013 and 25 percent are online daily.
[SIZE=4]Figure 1: Africa Top Ten Internet users[/SIZE]
The rise of a middle class in the Africa is a dramatic marker for the global economy. At a time when the U.S., Europe and Japan are struggling to grow, Africa is beginning to beckon as a consumer of what other nations produce, thanks in part to a young population more upwardly mobile than ever before.
Over the past decade, the number of middle-class consumers in Africa has expanded more than 60% to 313 million, according to a new report from the African Development Bank Group. The study—one of the first efforts to document the contours of Africa’s emerging consumer class—brings into focus a potentially huge and enticing frontier market for global investors.
In the past few years, multinational appliance makers, telecommunications companies and retailers have piled into the continent in search of these consumers who, while still relatively poor, now have money in their pockets to spend, according to Mthuli Ncube, chief economist at African Development Bank Group.
“They are creating demand, and its driving growth,” he said.
Last year, the continent’s 313 million-person middle class— those who spend between $2 and $20 a day—comprised about 34% of the population. Its number rivals that of the middle classes in China and India, according to the study, which was reviewed by The Wall Street Journal. A decade earlier, the number was 196 million, it said.
[SIZE=4]Figure 2: Africa growth rate[/SIZE]
[SIZE=4]Figure 3: world Economic Growth[/SIZE]
Kenya and Africa is growing the middle class and therefore affluence is on the rise. The job market and business is also growing in this part of the world which means that people are more and more getting busy with other things and evidently will have to outsource other things like going out shopping, especially if that means travelling out of town for some days. Dukalako is providing the comfort of ordering at the comfort of your couch or from your office and rely on the experts to deliver the product ordered.
Below are figures from the European Union showing data of African growth since the year 2000.
[SIZE=4]Figure 4: Per-capita gross domestic product at current prices in 2007, 2008 and 2009 (in EUR)[/SIZE]
GDP at current prices, development 2000-2009 (2000=100)
[SIZE=4]Figure 5: African Growth since 2000[/SIZE]