When you come to think of the jargon these guys will use to dupe you into buying a contraption…this is just but a tip of the iceberg.
I found the following article and it was a little insightful.
Fully Loaded has become a term with absolutely no real meaning in the car industry. What qualifies a car as Fully Loaded?
I have had many potential clients come in with a vehicle to trade and I’ve asked them to tell me a little about it; they respond: “It’s fully loaded”. To gather some more details I start clarifying some of the options: “Oh excellent, so it would have leather seats? - no. Sunroof? - no. A GPS navigation system? - no. Surely heated seats or a heated steering wheel, cruise control? - no, no, no.” It has power windows, power locks, AC. There was a time that having those small conveniences were top of the line technologies to qualify a car as fully loaded; today they are considered among the most basic features and are standard in all but a small number of cars now. Unfortunately most buyers don’t realize the level of technology that is available in a new car in 2015 and much of the fault is with dealers and salespeople failing to educate clients on changing technology and continuing to use the same old terms that were used to describe features 20 years ago.
Many people aren’t aware of many of the top end features available to a vehicle now: Air conditioned leather seating, heated steering wheels, voice controlled navigation systems, blind spot detection systems, 360 degree cameras, cross traffic alert systems, adaptive/intelligent cruise control, lane departure warnings, and the list can go on. (Oh, that list is just some stuff that’s currently available on the cars I sell with KIA, a mainstream brand. Luxury brands like Mercedes, Audi, Jaguar, Porsche, and others have technologies that many would assume was made up from a science fiction movie).
Visit any used car lot and you are very likely to see a sticker on a car or a sign hanging in a window that says “fully loaded”; there’s a pretty good chance it isn’t but neither the sales person nor the consumer really knows what would define the car to be “fully loaded” so they both just continue assuming that they are both correct.
I urge anyone in any sales position, in any industry, to avoid using any kind of jargon or short hand during presentations. It makes for lazy salesmanship and it loses meaning if the client doesn’t understand, it loses even more meaning when the client “thinks” they know what it means and it loses sales when a client truly knows what a term means and the salesperson throws it around incorrectly.
Educate a fellow talker.
