Betika is one of Kenya’s biggest betting platforms. You see its ads on TV. You hear its name on radio. It sponsors top football clubs. But do you know who runs it?
Three Kenyans are behind the company that powers Betika.
The company is called Shop and Deliver Limited. It was registered in Kenya in 2010. Its offices sit along Lenana Road in Nairobi. This company owns the Betika brand.
Who Are the People Running It?
Chris Mwirigi Kaumbuthu is one of the directors of Shop and Deliver Limited. His name appears in official records. He plays a key role in how the company operates and makes money.
Roamtech Solutions Limited is also listed as both a director and shareholder in Shop and Deliver. Roamtech is a Kenyan tech firm. Its involvement suggests it provides software and tech support for Betika’s digital operations.
Robinson Mutua Mutava is the current CEO of Betika. He started in the finance department. Over time, he climbed the ranks. Today, he leads the entire company. Mutava is a certified public accountant. He knows how to manage money and run business operations. He has helped Betika grow fast across Africa.
How Big Is Betika?
Betika started operations in 2016. Today, it is active in at least 10 African countries. These include Tanzania, Nigeria, Ethiopia, Ghana, Uganda, and Malawi.
The platform allows you to place bets on sports, play virtual games, try casino options, and more. It also supports mobile payments and has millions of users. Betika competes with companies like SportPesa and Odibets.
What Makes Betika Stand Out?
Betika is not just about betting. It invests in the community.
Through a program called “Betika Na Community,” the company supports local sports and creative arts. It gives equipment, training, and sponsorships to young players across the country.
It has backed football teams like AFC Leopards, Police FC, and Sofapaka FC. It supports tournaments in low-income areas. It even sponsors music and arts events.
So if you’re a young footballer or an artist, Betika might have given you a platform without you knowing.
Legal Issues and Tax Fights
In 2022, Betika faced tax disputes with the Kenya Revenue Authority. The issue was about how much tax betting firms should pay.
KRA wanted firms to pay tax both on the stake and the winnings. Betika took the case to court. The High Court ruled in favor of the betting companies. It said tax should only apply to the winnings—not the amount someone uses to place a bet.
That ruling saved millions for Betika and its competitors.
But it also raised new questions: Should betting companies pay more? Are they giving back enough? Are the current laws fair to the players?
What Does This Mean for You?
If you use Betika, you’re part of a growing industry. It’s local, but it has global reach. It’s legal, but it faces constant public and legal scrutiny.
The company earns billions. It hires thousands. It sponsors your favorite team. But its profits come from ordinary people placing small bets every day.
So ask yourself:
- Do you know where your money goes when you bet?
- Are betting companies giving back enough?
- Who really benefits from your gamble?
These are questions that matter to you, your family, and your community.
The people behind Betika are Kenyan. The money is made in Kenya. But how it’s shared—and who gains the most—is something you should think about.
