Don't be a sheep

General
1

Why poor peaple buy more luxuray products than the rich

There is a little known secret in marketing that most people don’t know about.

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It’s that when companies want to market a luxury item they do so in one of two ways. The first is used when they want to market to the lower or middle class. These people want to buy the appearance of wealth, so that’s what the companies sell them. You can see this in the marketing of brands like Louis Vuitton and Gucci. For example, take a look at this Louis Vuitton ad.

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Notice anything?

Maybe the fact that these two women seem to be sitting on a private jet. Nice right? Classic luxury advertising.

Wrong!

Time and time again studies have shown that rich people don’t buy into these kind of ads. The vast majority don’t feel the need to seek items that show off their wealth or status, they seek function.

The middle class in particular has a strong tendency to try to appear wealthier than they are. This leads them to respond more positively to ads that display people living luxurious lifestyles. They see that, believe that is what wealthy people do, wear, use, etc. and imitate that to appear wealthy.

On the opposite end of the spectrum you can see that when the sticker price increases, the gimmicks and lifestyle ads start to disappear. Here is an ad for Rolex watches, notoriously expensive and worn by many wealthy individuals.

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The price of these watches is out of reach for most of the middle class, leaving their target market as the extremely wealthy. You can see how they point out the features and quality rather than the status it provides. You can do your own research but this rings true across many brands and their marketing efforts.

So if you find yourself buying something expensive, before you make your final decision, ask yourself, are you buying this because of the functionality and quality? Or because you think it’ll make you look cool or wealthy?

Don’t be a sheep.

2

Bullshit I stay Gucci down to the socks

3

Well the emphasis on wealth appearance is the function middle class seek to embody

4

Peasant wa githu unasema aje?

5

its mostly a society based issue…

6

Glue ikiisha kwa burwein let me know nikueleze polepole, najua kizungu na hygiene zilikupiga chenga kitambo

7

Kizungu mingi na unaishi single room githurai:D

8

Tulia baba, umaskini haitaki hasira.
Pambana na kujificha Hessy, siku yako itafika tu

9

Can you analyze me for wearing Mtumba clothing?

10

Weakness ya binadamu hio. We do things to impress others, not that we need them per se

11

The idea is to be rich and not to look rich

12

We know your Gucci…

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13

Kwani ulibore watu Ile kijiji ingine mpaka wakakufuza

14

Apparently,hujui Gucci. But that’s not here nor there.

And since uko Cannan incognito,go check AOB ya leo. I straddle both,without fear or favour.

15

Of course fake gucci, you wont get to afford original in many years

16

Labda uwache kuuza matako Dandora na 200/ and move down South coast to the whites retirees

17

Matiti ziliwacha kumea?:smiley:

18

Kwa hii bishara unajua mpaka market trends…Animal Husband…Siku hizi unawachia mpaka bibi yako simu.

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19

It depends on your priorities and your preferences. People are different.

The money is yours. You work for it. If you want to buy whatever you want to buy. Go buy. If you want to travel. Do it. If you want have the most expensive brands do it. If it will make you feel happy. Wealthy. Whatever.

Do it jaluo style. There’s tomorrow but today its also important to have the best.

20

Ikifika hapa ndio poor man proverbs zinamultiply.Utasikia, “Mimi siwezi nunua gari! kununua gari ni ujinga!”