Chinese are obsessed with Jews and Jewishness

Ona muggy summer day, I happened upon two twentysomething Chinese men bickering over the best angle for a selfie in front of the memorial wall at the Shanghai Jewish Refugees Museum. After they declined my offer to help with the photo, I asked why they had come to the museum. They said they were aspiring entrepreneurs, and they had come to learn how to be like the Jews.

“Jews are rich and good at business,” one said.

“And very clever,” the other added.

I told them I was Jewish.

“Jews are great!” said the first. “But you don’t look Jewish.”

“What do Jews look like?” I asked.

“They wear suits and hats and have big beards.”

I pulled up a picture of a Hasidic Jew on my phone.

“Yes, like that,” one said.

As it turns out, Jews have become something of an obsession over the past two decades in China. Stores carry how-to books teaching the business secrets of the Talmud, classes in Shanghai claim to provide a Jewish education, and chatty taxi drivers make the money gesture when they find out their fare is Jewish.

In 2014, Chinese recycling tycoon Chen Guangbiao made headlines by publicly announcing his ambitions to buy the New York Times. In a TV interview, Chen claimed he would make an ideal newspaper magnate, saying, “I am very good at working with Jews.”

though China is home to a small native Jewish population, for most Chinese, Jews are an oddity. The modern Chinese term for “Jew,” youtai, was assigned to Jews in the early 19th century in Protestant missionary translations of the Christian bible. Before it was applied to Jews, youtai was often used to describe a person who is devious or suspicious. In the second half of the 20th century, the Chinese communist government supported Palestine and considered Jews and Israelis to be imperial enemies.

The only other context most Chinese had for Jews was literature. “The first thing I knew about Jewish people was through reading Shakespeare,” says Xun Zhou, a professor of modern history at the University of Essex and the author of Chinese Perceptions of the ‘Jews’ and Judaism: A History of the Youtai. Growing up in Chengdu in the 1980s, Xun had never met a Jewish person. “Shylock the Jew was the image I had,” he says.

In the early 1990s, China opened itself to the free market, and the attitude toward Jews shifted. “When China began embracing neoliberalism and advocating entrepreneurship, the ‘smart Jew’ who was successful at business became a useful model,” Xun says. “With neoliberalism, being smart, successful, and rich like the Jews became desirable for ordinary people on the streets.”

“Jewish” became popular shorthand for wealth, education, and business acumen, and Chinese businessmen saw an opportunity to grow a market based in teaching “Jewishness.” James Ross says titles like The Secret of the Talmud: The Jewish Code of Wealth by Jiao Yiyang, Secret of Jewish Success: 10 Commandments of Jewish Success by Li Huizhen, and 101 Business Secrets in Jews’ Notebook by Zhu Xin Yue all claim to have unlocked the Jewish secrets to success. (Myths about moneymaking power of the Jews isn’t limited to China; South Korea shares a similar obsession.)

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