According to The Hollywood Reporter, the 30-second ad only aired in certain markets. While the cost for a national commercial slot is reportedly $7 million, it’s likely West didn’t pay the full amount as the ad only appeared regionally. The Super Bowl aired on CBS and was available to stream on Paramount+.
The rapper, 49, appeared to have filmed the commercial for Yeezy.com on his cell phone camera from the backseat of a car. “Hey y’all, this is Ye, and this is my commercial,” he said. “And since we spent all the money on the commercial spot, we actually – we didn’t spend any money on the actual commercial. But the idea is I want you to go to Yeezy.com.”
Although only some Super Bowl viewers were able to see the Yeezy ad on Sunday evening, clips of West’s commercial went viral the following day. In a TikTok repost, many users expressed their confusion at the brief, yet to-the-point, commercial.
They say the ad was effective.