They thought the consumers will buy that bullshit madness. Consumers started boycotting the product. Hasara juu ya hasara business had to ditch the inclusivity chieth.
Victoria’s Secret Ditches Woke For Sexy Return
The lingerie giant is “committed to bringing sexiness back to the brand” after a drop in sales, and insists that the new direction will have “nothing to do with inclusivity efforts.”
The company received “positive feedback online” after replacing its classic supermodels such as Cara Delevingne, Kendall Jenner and Gigi Hadid with transgender and plus-size models in 2018, but the move “did not convert into sales.”
According to forecasts, in 2023 the brand’s revenue will be 5% lower than in 2022 at $6.2 billion, even less than 2020’s peak of the wave of “revision of values” and COVID-19 when revenue slumped to $7.5 billion.
…“the move did not convert into sales…”
Not surprising, really. Victoria’s Secret is arguably the biggest maker of quality lingerie worldwide. So, how can it be anything but feminine? Any marketing executive who suggests corrupting such a brand shouldn’t expect to keep his job for long.
It’s sex which sells, not confusion, and the world is getting sick of commercialised gender stupidity