… It appears that these days, everyone is light skinned ( in Nigeria )- even those whose mothers and fathers are charcoal black. Bleaching- a practice that had once been seen as something practiced only by the ignorant and the illiterate, is now a fairly common phenomenon involving both men and women; and many of them highly placed in society …
Read more at: http://www.vanguardngr.com/2016/08/why-women-bleach/
In Africa women buy hair accessories worth 6 Billion dollars every year, according to CNN.
I have a cousin who came to Nairobi and stayed there for around two three years. Wakati alitokelezea, she was brown skinned. That was the most confusing and at the same time traumatizing experience I went through as a child. You can imagine, I remember her black and now she is brown and everybody was just behaving like she has always been brown, and I am only asking myself, kwani nachizi ama nini inaendelea hapa.
This could be a brain - eye condition… o_O
Men are color blind. Ni nini wewe
@Tarantinoh , Kumbe hair is big business… $6 Billion… !!!
Imagine.
Huyu alikuwa mweusi tititi na mkonde kama nyasi kabla aende Dubbz.Sasa am tempted to touch
hata kenya hujaona??
@Riddim, ndio nisha ona wale wako Kenya. Lakini WaNaija wame zidii sana.
The first people in Kenya I saw with bleached skin, were those Congolese musicians living in Nairobi.
because you men preffer yellow making pushing dark skin to bleaching
Low self esteem caused by discrimination. And no it’s not healthy. The reality is light skin has always been seen as ‘beautiful’, while dark skin is regarded as ‘ugly’. Even by the ‘love yourself preachers’. The worst and most laughable part is when someone tells a person to love their dark chocolate colour, yet they’ll knowingly/unknowingly prefer the light skinned person. It happens often; jobs, relationships, social setups,music videos 
etc
Media is the biggest propagator of Light skin=beauty agenda. Look at all these music videos, they’re using light skinned vixens. Tz are the main culprits. So repetition programs this idea in people’s sub conscious mind.
@ Tris , we as men are a big part of the problem but women make individual choices to bleach their skin.
Everyday, all over the world we see millions of beautiful dark\ black women who have not succumbed to meeting Euro-centric standards of a beautiful woman - one of which is i lighter skin. Even Indian women have same problem around skin tone.
@Reyrey . If ladies look hard enough there are millions of us African men, who are attracted to character regardless of skin tone.
When I was growing up, the issue of skin colour, body size or wealth was not a pre-requisite for attraction for both girls and boys. But the ability to feel comfortable and happy in each other’s company was the binding glue. I know those days are gone… but there is nothing wrong with thinking of a lost era of innocence.