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“Smoothie King” - Wan Kim, chairman of the board and chief executive officer, Smoothie King.

Smoothie King specializes in nutritious made-to-order smoothies that are a convenient healthy-meal alternative to fast food.
The company opened its first store in 1973. It became the first franchised smoothie bar/health food store in the United States in 1989. Since then,
Smoothie King has grown to over 1,200 stores across three continents - from the U.S. to the Republic of Korea, Trinidad and Tobago and the Cayman Islands.

https://www.cbs.com/shows/undercover_boss/video/MsEc1KxByV_J2q8C0IXuSJTWXJhDum3h/undercover-boss-smoothie-king/

All about branding.