Post election violence propelled Mpesa in 2008 and now Covid19 will propel Viusasa into even greater heights.
Now that going in and out of Nairobi and Mombasa is major huddle for village folk, Viusasa is trying to fill in the gap.
Corona will revolutionize e-commerce in 3rd world countries.
Why would I do shopping for my parents in nbi and send it all the way to ushago while I have a better option of just SENDING THEM THE MONEY INSTANTLY!?
The problem with Viusasa is that they are always trying to reinvent the wheel.
Fail.
COPIA has already invested heavily in that business model, viusasa won’t hack it.
It would be more effective to buy a struggling eCommerce platform than to rebrand. To the layman, Viusasa is a video streaming site.
KTN had already invested heavily when Citizan TV came in