Subaru Sorry for 'F---' up

Subaru has apologized to its American dealers for a major mess caused by a colleague half a world away.
The automaker was caught off guard last week when word of an SUV on display at the Singapore Motorshow called the Forester Ultimate Customized Kit Special edition, which can be converted into a vulgar acronym, F>U>C>K>S went viral.

The company apologized for a model that went by the name Forester Ultimate Customised Kit Special or “F—ks” edition, according to a letter published by The Drive,


Several car blogs pointed out the initials spell out the Subaru “F—ks” edition after images of the sedan at an auto show in Singapore were posted online. :p:p
“We want to make sure that you and all of your customers know that Subaru of America, Inc. (SOA) and Subaru Corporation (SBR) had nothing to do with this,” the company wrote in the leaked letter, which was addressed to an unspecified “retailer.”
Subaru confirmed to Fox News Autos that the custom car was the work of the local independent distributor and has told its American dealer network that company headquarters had nothing to do with it, a letter leaked to The Drive revealed.
“We apologize for any negative feedback this may have caused. SBR has had the name removed from the car at the Singapore Auto Show. We work very hard to build a strong brand image for this company and the naming of this vehicle in no way reflects the values and standards we hold true. Furthermore, we will always do our best to protect our brand’s integrity,” the letter said.
“It goes without saying that this car will not be available in the United States market,” the letter noted.
Subaru set its 11th straight sales record in the U.S. in 2019 on the back of a safety-focused, pet-friendly outdoorsy marketing strategy that includes the promotion of charitable giving through its Subaru Share the Love Event.

How to sell a car to AMG fraternity like a hotcake

No publicity is bad publicity…

Not this F U C K S again.

:D:Dthey should have added ZERO FUCKS!!! would have been epic

they certainly achieved the publicity and free advertising they were hoping for

Clever advertising.