A very hot and slow weekend for dorobo but egghead kumbaffs need some brain fodder so here goes…
Introduction - there’s some classics eg Freud and Shakespeare adverts
some of you wale wamesoma know that Advertisers are good Freudian psychologists, they will flash pictures so fast your conscious mind cannot see hidden message. But the subconscious mind can pick up all the suggestions and respond to them. Avoiding the conscious mind is vital because it can question why you spend so much money to buy a eg a box of juice, why not buy the fruit which is more nutritious etc.
To empower the subliminal component of an advert, call to aid a primal instinct especially the one ASSOCIATED WITH SEX.
Take for example the certain brand that is aggressively broadcast on TV
The advert as two stars, A dark-skinned ghetto-like BOY AND a light-skinned pampered-looking GIRL – they are some sort of romeo and Juliet, underage characters that Shakespeare somehow caused to fuack in his medieval play.
the setting
The classroom is the setting and shows people represented by children at an innocent stage of life. NOTE GIRLS ARE SHARING DESKS WITH BOYS. THE PROXIMITY MAKES THIS INTERPRETATION POTENT. There is AN ADULT in the room to represent societal norms.
stages of sexual revolution
The sexual debut is played out in the advert in distinct stages.
THE COURTING: GIRL ACCEPTS BOY ADVANCES AND lays down and OPENS legs FOR HIM represented by a top to bottom hand over of the box gift.
THE BOY INSERTS PHALLUS REPRESENTED BY INSERTION OF STRAW INTO JUICE BOX
NOTE that in some American urban slang, a JUICE BOX refers to VAGINA.
THOUGH BOY SEEMS TO INSERT INTO HIS BOX HE IS HOLDING, A FRAME SHOWS THE JUICE BOX WITH INSERTED STRAW IS THE ONE THE GIRLS HAS. IT IS HER JUICE BOX THAT HAS BEEN PENETRATED.
the thing spreads fast
Shocked expression on face of teacher upon seeing shaking represents societal disapproval of underage sex, it happens with or without approval.
Innocence is lost represented by animals charging among children. Animals represent loss of inhibition and society has lost moral control. THE DANCING IS AKIN TO gyrating/thrusting MOVEMENTs that are required to sex to take place. All the previously innocent are now engaging in coitus, as each has the advertised products infront.
what the viewer is left with
Watching the advert repeatedly builds an association between sex and the advertised product.
Demand for the artificial product becomes at same level as your desire for sex. You pay any price to drink this product because it helps you satisfy a conditioned sexual desire.
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