Secret

General
1

"You have been visiting some online food delivery site and ordering some fast foods for lunch for some three months now.

One morning you open your mail and realise that your health insurer is proposing to increase your monthly premiums and you are wondering where all this is coming from.

Basically the history of your food-order has been traded or sold to some health analytics company whose algorithms predict that your consumption of junk food makes you a risk candidate whose health insurance should go up.

Essentially, beyond making money by selling you junk food, your supplier has also made money by selling your data or your digital history to interested third parties.

And before you say this is illegal, you probably did not read the small print when you signed up on the deliveries mobile App during the registration process. You actually consented to this type of third party trading of your data.

In short you agreed to a deal, but you are getting absolutely nothing out if it – other than the junk food and an increase in your health insurance payments.

Maybe you deserve some financial compensation for your traded data. Perhaps you do not, given that you already signed away your rights on this second layer of activity with your data.

These are the debates that are going to gain traction as Citizens become more aware of their data rights as well as the overwhelming advantages the data controllers have over their data.

Do not be left holding the short-end of the stick in this digital economy. Spare some time and learn more about your data protection rights and begin to review and question some of the small prints you are signing off." Walubengo

Mr Walubengo is a lecturer at Multimedia University of Kenya, Faculty of Computing and IT.

2

So many companies now sell your info. Microsoft, google, facebook are the biggest profiteers of such schemes. For example I have a separate laptop use for work. I get home and log into chrome. Ads for the information I was looking up at when working pop up. GPS tracker gives my house location as home. I have never told it thats my home. But its been tracking my movements.

3

Unaogopa zile targeted ads za erotic cartoon videos? Sindio? On a light note.
That information is shared whenever you visit the internet and/or when location is tagged. Big data is the new age oil.

4

Even those DNA testing kits that are all the rage in America do the same thing. They convince you to buy the kit by telling you how nice it’ll feel to trace your ancestry back hundreds of years, but in the small print you allow them to retain your DNA and use it whichever way they feel. That includes selling it to insurance companies, law enforcement, and using it for medical research.