The iconic Range Rover turns 50 this year, and its maker, Jaguar Land Rover, is celebrating its birthday with a limited edition model aptly named the Range Rover Fifty.
Land Rover is basing the special edition Fifty on the upscale Autobiography trim level of the current Range Rover model, and will be releasing a standard as well as a long-wheelbase version.
The special edition SUV will see a limited run of only 1970 units, in reference to the year the Range Rover was unveiled to the world. Naturally, it will come with a lot of exclusive features including bespoke paint choices (Carpathian Grey, Rosello Red, Aruba, and Santorini Black), Auric Atlas exterior accents, two unique 22-inch wheel designs, and rectangular Fifty emblems designed by Gerry McGovern, Land Rover’s design head.
Each car will also come with its own distinct numbering on the center console (the metal plate you see below), identifying each vehicle as ‘1 of 1970’ and so on. Those who prefer an even rarer Fifty can opt for a Tuscan Blue, Bahama Gold, or Davos White paint job, available in “extremely limited numbers,” according to the British luxury marque.
Their sales model does not make for making reliable cars, in their bread and butter markets, people lease, stay with the vehicle for the reliable part of its lifespan then trade it in for a newer model at the end of the lease and it works. Investing to make the vehicles more reliable does not make a lot of financial sense if the product is selling well as is
What is the Japanese model? It appears to work better than the British one. Because Toyota are solvent and Range Rover are always on the verge of insolvency. Part of which is due to their unreliability. Even when the vehicles are new.
Very well put. The reliability in anything ROVER is wanting and a discouragement.
But you are right. The comfort when seated on the driver seat holding that steering is a wonderful feeling, yet I can never spend my money owning one.
I would rather rent it for a weekend spin.
As its name implies, the 2020 Land Rover Range Rover Sport is basically a more athletic version of the brand’s top-dog Range Rover model. The two share the same chassis, powertrain, and interior. They’re also about the same size, and both feature standard all-wheel drive. However, the Range Rover Sport is a bit more agile, so it’s more fun to drive, and it’s available with a small third-row seat, a feature not offered in the regular Range Rover. Overall, the Range Rover Sport is a very well-rounded package. It combines the brand’s legendary off-road prowess, luxury, and classic styling with excellent performance and family-friendly features.