MarketForce Co-founders Tesh Mbaabu and Mesongo Sibuti Hit The Jackpot...

Two youthful Kenyans, Tesh Mbaabu and Mesongo Sibuti, have raised Ksh215 million to revamp the supply chain markets in Kenya and the African region.

The duo founded a firm, MarketForce, in 2018. The rationale then was to consolidate smaller retail kiosks and their distribution channels.

Prior to the formation of MarketForce, the micro-industry was characterized by fragmentation. As a result, the functions of promotion, storage and transportation logistics were of major concern across small-time suppliers and retailers. Their only remedy was that production costs remained at a minimum as goods were imports.

Through its web of agents, MarketForce was able to forge a consortium of small local companies whose distribution of Fast Moving Consumer Goods (FMCG) was integrated. Moving goods became cheaper as well as financial flexibility of small and micro-businesses.

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Traders at Gikomba Market, Nairobi

RejaReja, the duo’s latest masterpiece, is a startup formed in December 2020. It is an e-commerce platform for traders. In Kiswahili, RejaReja means ‘retail’.

The premise behind this startup was the need to activate a comprehensive sales and distribution platform for emerging markets in Kenya and the region.

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MarketForce Co-founders Tesh Mbaabu (L) and Mesongo Sibuti (R)

Being a brainchild of MarketForce, RejaReja offers next-day delivery for numerous (Stock Keeping Units) SKUs from a handful of (fast-moving consumer groups)FMCG brands across Nairobi and even beyond borders.

The two alumni of Nairobi University tailored RejaReja to operate with minimum assets. It does not own capital holdings such as warehouses or delivery trucks.

Most of the assets are owned and provided by the firm’s partners including manufacturers, distributors, and other third-party providers of transport. These parties lease the mentioned properties to fulfill orders.

Shops using RejaReja have access to merchandise through a mobile application. Retailers can place orders on the platform. MarketForce can extend working capital loans, based on their ordering track record.

The startup is currently active in Kenya, Uganda, and Tanzania. More than 15,000 retail customers use RejaReja to process orders on a daily basis.

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Think Twice Second Hand Clothes store in Kenya with T-shirts on sale.

“Retail distribution is a very hardcore business so getting the right talent, the right people who understand the traditional elements in the business but are also willing to innovate and revolutionize space has also been interesting for us,” the CEO, Mbaabu, opined.

With the newly acquired funds, MarketForce looks forward to expanding operations to Nigeria in the near future. This plan is informed by the current successes of RejaReja in East Africa, from which the young co-founders were able to forecast deliberately. RejaReja will also reinforce its presence in East Africa and push more products in smaller towns.

Hiyo pesa ni ya investors. They may benefit personally but they have alot of work to do to give value to the investors who have given them the money. Si ati ukiona investor ameweka pesa inamaanisha kila saa mse ameomoka. Kunakuanga na terms and conditions and fineprint and sometimes pesa inareleasiwa pole pole as you meet certain targets. Investors hawataki mchezo na pesa yao.

Investors are smarter than you. They give what they don’t care to lose. The funds are from their expendable accounts.
These dudes are lucky they can play around trying things from different angles with other people’s money.

It’s called Win-Win.

Hehe, ati play around and try things with someone elses money? You just sound stupid. Investors invest for a profit and they have targets, they dont dish out money for someone to play with it. They set targets and release the money as the targets are being met. They also put terms and conditions and take positions in your company so that you cannot sign off certain things without their approval. Rudi shule ukamalize masomo.

Let me educate you so you can tell your friends you know something… :smiley:

These investors we are talking about here are high-net-worth individuals who provide financial backing for small startups or entrepreneurs, typically in exchange for ownership equity in the company. The return they earn will be a proportional share of the business’s profits. Because they have invested interest in the startup, they help with all needed management logistics. Their initial investment amount, therefore, remains tied up in the company’s total value.

If the deal collapses, they are just as responsible as the pioneers hence my term Win-Win…or Lose-Lose.