looking for a good company logo.

I was doing some reserch on a good company logo and found this interesting.
More specifically, if we review the logos of some famous companies, we can find that they invariably used Golden Ratio design/technology.

National Geographic
Remember the yellow square in the National Geographic logo? Have you ever wondered why that simple logo appears to be so appealing? The answer is, as you might know, the Golden Ratio! The length and width of the square have a ratio of 1.61. It is quite fitting for an organization with a motto of“inspiring people to care about the planet” to have a logo based on the golden rectangle.
https://qph.ec.quoracdn.net/main-qimg-d4188bc19267807d8767dff94d4af27b?convert_to_webp=true
Pepsi
The new logo of Pepsi has been much simpler and effective, characterized by spare, pure design. It looks intriguing and beautiful. Almost like a laughing emoticon in red and blue. But did you know that the underlying backbone of the Pepsi logo follows the golden ratio? The Pepsi brand is created by intersecting circles with a set proportion to each other. And, the proportion: Golden Ratio (φ) !
https://qph.ec.quoracdn.net/main-qimg-379ff9ea893a1684e86a4ec6bcee030f?convert_to_webp=true
Apple
Apple is one of those very few companies that do not have the company name in their logo. Yet, the Apple logo is one of the most recognized corporate symbols in the world. The logo is perfectly balanced, and the outlines that map the logo are circles with diameters proportionate to the Fibonacci series. Did Rob Janoff really considered the Fibonacci series while designing it, or is it a coincidence? Well, somebody needs to ask Mr. Janoff. Interestingly, in a different context, in an interview, Rob Janoff said, “… and years later you find out supposedly why you did certain things. And, they are all BS. It’s a wonderful urban legend.”
https://qph.ec.quoracdn.net/main-qimg-b487ce36fb9c38d32596b7323ff50952?convert_to_webp=true
iCloud
Another product from Apple, and again a masterpiece of design. The ripples on the cloud are made up of circles whose diameters are proportional to the you-know-what number. Also the containing rectangle, as shown below, is a golden rectangle. In fact, most of the Apple products, ranging fromipods to iPhone are golden rectangles. These amazing Apple designers!
https://qph.ec.quoracdn.net/main-qimg-8d343bd453a6d4c06f65a73eaf4a957d?convert_to_webp=true
BP
BP is one of the world’s leading international oil and gas companies. They launched their new logo in 2000. What appears to be an attractive logo, however, turns out to be formed of concentric circles, again proportional to the Fibonacci sequence. Is it a mere co-incidence or a planned execution?
https://qph.ec.quoracdn.net/main-qimg-0583527658c8f842332b3b0dc6df97cc?convert_to_webp=true
Toyota
The logo of Toyota consists of three ovals.“The two intersecting ellipses are intended to represent the customer and the product… and the importance of that relationship”, according to an e-mail from Mike Michels, VP of Communication at Toyota Motor Sales USA, Inc. “The outer ring represents the world and the global nature of our business.” On a closer look one can easily find a grid based on φ in their logo. The phi-grid is formed by gridlines at certain separation – the separations being in the ratio of the golden ratio φ.
https://qph.ec.quoracdn.net/main-qimg-33c2bec17b6c315444e6e4a1fef55c92?convert_to_webp=true
Grupo Boticário
The logo of the Brazilian company Grupo Boticário was designed by the Brazil office ofFuturebrand. This logo uses a golden spiral. In geometry, a golden spiral is a logarithmic spiral whose growth factor is φ, the golden ratio. That is, a golden spiral gets wider (or further from its origin) by a factor of φ for every quarter turn it makes. The golden spiral is very closely approximated by the Fibonacci spiral (shown above). The golden spiral is very common in nature, for example, the spiral galaxies and mollusc shells. Do you like the use of golden spiral in this logo?
https://qph.ec.quoracdn.net/main-qimg-1c0389522dd1d4a307a6cb52933b11e0?convert_to_webp=true
who can do such in kenya? please inbox me.

At the end of the day it’s the money that matters not the logo. pesa, period! If apple was called SteJo (Kenyan style for Steve Jobs) as in “shukia hapo stejo karibu na bushiri ya Mwagi…” and stejo still made billions of dollars the stejo logo would still be considered ingenious.

I am sure akianza hata aliulizwa, “ati apple? What does a fruit and a computer have to do with each other? unajua steve huwa naona ni kama huna akili mzuri wewe and you want to compete with IBM… Ngai!!”

4 Likes

No one is competing with IBM or Apple for that matter. Sell to me an idea of a good company logo, and will pay premium for it, the only competition i have is between me and myself.

1 Like

[ul]
[li][LIST][/li][li]Chameleon - The letters of the word are made into a chameleon[/li]https://qph.ec.quoracdn.net/main-qimg-901d321109de57ea3fb1ac96ba1c15ab?convert_to_webp=true
[li]Turn - T and U are inverted and attached[/li]https://qph.ec.quoracdn.net/main-qimg-c93c5b1c826e518739492b2d3a42fee5?convert_to_webp=true
[li]TTW - Shadows of T’s make W[/li]https://qph.ec.quoracdn.net/main-qimg-97dd6fe0ae720dc000b7ea42eca11943?convert_to_webp=true
[li]Pencil - I and L makes the pencil[/li]https://qph.ec.quoracdn.net/main-qimg-3445e12ae9e926b5e4a58454ae61716e?convert_to_webp=true
[li]Ant - The letters make the ant[/li]https://qph.ec.quoracdn.net/main-qimg-e1d0485cf995984527d7997e0ed003d3?convert_to_webp=true
[li]Black Dog - The two words make a dog[/li]https://qph.ec.quoracdn.net/main-qimg-9ac4c73de33ce0b9a4a85843382ceac4?convert_to_webp=true
[li]Elephant - E,L and E make the face of an elephant[/li]https://qph.ec.quoracdn.net/main-qimg-2b24d106371ff30efe5147f488198d40?convert_to_webp=true
[li]Kiss - K and I are represented as male and female[/li]https://qph.ec.quoracdn.net/main-qimg-7bd032d07fbb16b48f686c95c2720d0c?convert_to_webp=true
[/ul]
[ul]
[li]Melt - Letters are getting melted as we move further[/li]https://qph.ec.quoracdn.net/main-qimg-1d0d687a02f75848b7fd93dad9c08df4?convert_to_webp=true
[/ul]
[ul]
[li]Steps - E is denoted as steps.[/li]https://qph.ec.quoracdn.net/main-qimg-df58297693eef078b381993922292131?convert_to_webp=true
[li]Elefont - Trunk of elephant is embedded in E[/li]https://qph.ec.quoracdn.net/main-qimg-2e6834b02ff4b4c75ae1b02c7c404af1-c?convert_to_webp=true
[li]Wildlife Outdoor Expo - The letters of “wildlife” denoted the wildlife[/li]https://qph.ec.quoracdn.net/main-qimg-bda06ace230b100ef308eaa47f03f35d?convert_to_webp=true
[li]Book camp - Books made the tents[/li]https://qph.ec.quoracdn.net/main-qimg-b9f600281d6e8e38667e6fee2cd662d3-c?convert_to_webp=true
[li]Fit - I is included between F and T[/li]https://qph.ec.quoracdn.net/main-qimg-7f1d95455b6dbc23dddda072a359cfae?convert_to_webp=true

[li]Bird - B represents a bird[/li]https://qph.ec.quoracdn.net/main-qimg-8a97661b1c2f4d422ee2b2af1320a16c?convert_to_webp=true
[li]Eighteen Parkway - 18 is represented as I and G[/li]https://qph.ec.quoracdn.net/main-qimg-9a392af13617aa917cd180c1185d2bef?convert_to_webp=true

[li]Battery - Battery symbol is included between two T’s[/li]https://qph.ec.quoracdn.net/main-qimg-c91e079274217842839a1c05390b1860?convert_to_webp=true

[/ul]

[/LIST]

5 Likes

@maasai 101 about the second batch, is that what clients mean when they say they want a good logo. In high school I thought of X trail logo (the toyota car)
X

                      X



                                                      X



                    X




                                                X

They would not be in a straight line, it could be the way a person walks, I can edit that here. It’s big but it would look something like that- a trail of x’s

If you look for patterns anywhere, you’ll find them.

2 Likes

hehehehe stop being funny

Sasa shida ni hio jina ya company yako for example… Manje (Maasai n Njeri) enterprises hio logo ukipatia designer anakua demoralised juu haina inspiration hata kidogo

1 Like

Hehehe

hehehehe ati maasai and njeri, you’ve just made my day

2 Likes

I have tried to look at some of those sections and angles in those logos and the generally seem to represent nothing. For example, what is the 36 degree angle in pepsi logo based on? Seems to me like the golden ratio in the logos is bull shit. Research shows that in many cases, that golden ratio in art is similar to the Illuminati theories. simply bullshit. Phi is real, but trying to find it everywhere in logos is nonsensical.

Nissan actually

Let me know if you got someone am also looking for someone who can help with creating a logo

talk to @perewttyw w w

1 Like