I was doing some reserch on a good company logo and found this interesting.
More specifically, if we review the logos of some famous companies, we can find that they invariably used Golden Ratio design/technology.
Remember the yellow square in the National Geographic logo? Have you ever wondered why that simple logo appears to be so appealing? The answer is, as you might know, the Golden Ratio! The length and width of the square have a ratio of 1.61. It is quite fitting for an organization with a motto of“inspiring people to care about the planet” to have a logo based on the golden rectangle.
The new logo of Pepsi has been much simpler and effective, characterized by spare, pure design. It looks intriguing and beautiful. Almost like a laughing emoticon in red and blue. But did you know that the underlying backbone of the Pepsi logo follows the golden ratio? The Pepsi brand is created by intersecting circles with a set proportion to each other. And, the proportion: Golden Ratio (φ) !
Apple is one of those very few companies that do not have the company name in their logo. Yet, the Apple logo is one of the most recognized corporate symbols in the world. The logo is perfectly balanced, and the outlines that map the logo are circles with diameters proportionate to the Fibonacci series. Did Rob Janoff really considered the Fibonacci series while designing it, or is it a coincidence? Well, somebody needs to ask Mr. Janoff. Interestingly, in a different context, in an interview, Rob Janoff said, “… and years later you find out supposedly why you did certain things. And, they are all BS. It’s a wonderful urban legend.”
Another product from Apple, and again a masterpiece of design. The ripples on the cloud are made up of circles whose diameters are proportional to the you-know-what number. Also the containing rectangle, as shown below, is a golden rectangle. In fact, most of the Apple products, ranging fromipods to iPhone are golden rectangles. These amazing Apple designers!
BP is one of the world’s leading international oil and gas companies. They launched their new logo in 2000. What appears to be an attractive logo, however, turns out to be formed of concentric circles, again proportional to the Fibonacci sequence. Is it a mere co-incidence or a planned execution?
The logo of Toyota consists of three ovals.“The two intersecting ellipses are intended to represent the customer and the product… and the importance of that relationship”, according to an e-mail from Mike Michels, VP of Communication at Toyota Motor Sales USA, Inc. “The outer ring represents the world and the global nature of our business.” On a closer look one can easily find a grid based on φ in their logo. The phi-grid is formed by gridlines at certain separation – the separations being in the ratio of the golden ratio φ.
The logo of the Brazilian company Grupo Boticário was designed by the Brazil office ofFuturebrand. This logo uses a golden spiral. In geometry, a golden spiral is a logarithmic spiral whose growth factor is φ, the golden ratio. That is, a golden spiral gets wider (or further from its origin) by a factor of φ for every quarter turn it makes. The golden spiral is very closely approximated by the Fibonacci spiral (shown above). The golden spiral is very common in nature, for example, the spiral galaxies and mollusc shells. Do you like the use of golden spiral in this logo?
who can do such in kenya? please inbox me.