Yahoo rejected them because they wanted their users to spend more time on Yahoo directories, where they would be exposed to banner ads.
Better search — like the kind Google was offering — would quickly route users away from Yahoo.
Of course, we all know how this story ends — with Google being worth $500 billion, and Yahoo being carved up and sold to a utility company for one one-hundredth of that.
Google makes money by showing you adds on Search, Youtube, Gmail e.t.c So Google’s core business is Advertisement. The Search Engine is just one of the mediums of driving this business.
What is Google?
Google is a tech company. It was formally an entity on it’s own but since the founders started swimming in money, they created another company - Alphabet - to oversee all of Google’s investments and subsidiaries.
What is Google Search?
Google search is a service by Google (see what is Google), that let’s lazy humans search for information on the internet. Behind the service is a technology called a Search Engine. Edit: This search engine used by Google is also called Google Search, Google Web Search, or commonly plain simple Google! What is a Search Engine?
Now it’s time to use the Google search service to search for this term.
You have started deflecting. Maybe we put this in a language you’d understand
Google core is the…
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Ads were incorporated in 2000. It has the most revenue, but it is not the core operation. If Google didn’t have a search engine, would the ads be as effective? If Google didn’t have ads, would the search engine be as effective? So which one is core?
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So, back to the point. Is Google’s $500B you are comparing with Yahoo’s $5B the worth of the search engine?
The part of Yahoo that was sold doesn’t include other equities it owns in other companies. Such as Alibaba. $40B. So it is not fair to do a comparison in such sense. That’s an attempt to be sensational.