Tuesday, 08 June 2021 – Kenya Broadcasting Corporation (KBC) is scheduled for a major relaunch in the next two weeks.
According to confirmed reports, the major relaunch will see the state broadcaster seek the services of veteran anchors such as Tom Mboya, Catherine Kasavuli, Badi Muhsin, Cynthia Nyamai and Fayaz Kureish.
The aforementioned anchors made their names in the late 90s and their influence is felt to date.
Other journalists scheduled to be unveiled include former K24 TV news anchors Shiksha Arora, Ahmed Juma Bhalo, Fred Indimuli, Nancy Onyancha and former NTV anchor Harith Salim.
The new team has been holding rehearsals at the station’s main studios in Nairobi ahead of the grand relaunch.
Some of the current anchors will be axed based on redundancy once the new team takes over.
KBC has also invested in the start of the art studio which will be unveiled during the relaunch.
The struggling state broadcaster has been making huge losses over the past years due to mismanagement and it remains to be seen whether the new strategy will work.
They have a very good deal with Safari Rally to broadcast and stream the three day event live.
Hope they cash in on this.
They did not bother to market the FA cup hence got few ads.
KBC got talent,good programs etc shida ni like all other parastatals,they will be sorted by treasury,pia mitambo ni kama ya last century.Also,being a state property,they become government propaganda tool
While every other businesses are targeting millenials, hawa wanafikiria tutaona news zao juu wametoa fossils out of retirement? Ati mpaka wanafufua vioja mahakamani. In this era of social media na youtube? Hii ni upuss ya hali ya juu.
Wakubali tu wamezeeka and are irrelevant like a 35 year old single mother. The wall remains undefeated