E-commerce firm Jumia will now be liable for the safety and quality of products sold on its platform by third-party merchants after the competition watchdog in the Common Market for Eastern and Southern Africa (Comesa) forced it to overhaul its terms and conditions. The Comesa Competition Commission, which has been investigating the conduct of Jumia Group since September 2021, has now forced Jumia to make the changes in a move aimed at protecting consumers.