After seeing a couple of ads flying around, I was very interested in participating in this year’s Jumia Black Friday promotion, however, after scouring the continent’s largest e-commerce website and looking at the deals, I have concluded that Jumia Black Friday 2021 is a hoax.
Having said that, serious electronics vendors are moving away from the platform to selling exclusively via their own stores + social media. When was the last time you saw a MacBook on Jumia?
Jumia Black Friday has been a hoax for several years now. The fees charged to sellers, delivery fees and counterfeits rings its death knell. Appliances and electronics are cheaper even at the supermarkets.