Budget airline Jambojet posted a Sh287 million loss in its first year of operation, Kenya Airways has revealed. KQ had also booked a Sh118 million loss associated with Jambojet last year attributed to the amount used to finance the setting up of the low-cost carrier.The low-cost local airline, fully owned by the listed carrier, posted revenues of Sh2.6 billion in the year to March. JamboJet has been operating flights between Mombasa, Eldoret, Nairobi and Mombasa, with air tickets going for as low as Sh2,950 one-way since April last year. It carried 480,092 passengers collecting fares of Sh2.04 billion in the year. http://www.businessdailyafrica.com/Jambojet-posts-Sh287m-loss-in-first-year-of-operation/-/539552/2883064/-/pt6dow/-/index.html
na hii airline mpya advertised by Maina Ka-gay-ni leo asubui kwa soap opera fm claiming is the new cheap/affordable airline ni gani? meanwhile, waiting for kirubis comment.
My take is it simply did not carry enough passengers as planes flew 50% booked due to obstinate booking rules. If you are low cost, charge low cost to everyone all the time. That story of book early to qualify did them in