@kanguthu please wacha hasira. Please calm down. What you need to do is to head in to your master bedroom in Kenol Murang’a county , and wake your husband up that is James Itina @Wanaruona and bend over like this below, in a bottoms up fashion as if you are looking for a shilling on the floor. I am sure that your beloved husband Wanaruona James Itina will know what to do next. He will help you find the lost shilling.
There is a 99.99% chance that your shop is not on the front row facing the street - that’s why.
Many years back I learned a very harsh lesson (luckily I was broke so I did not lose a lot of money in that failed business).
Repeat after me, for all brick and mortar businesses, the location MUST be on the front row facing the street (with the exception of bars, schools and offices). Kama sio hivyo usianze biashara. This applies to most businesses in the retail sector.
Are there people with odd locations making a kill? Yes. Those are outliers and probably veterans in that business. Don’t dare to imitate them. Kama duka yako sio ya mbele kama ya mhindi wachana na biashara nanii until you find a front location. You would rather pay a premium for a front location than accept a location that isn’t facing the street. Kama customer hawezi ona vitu zako akiwa kwa barabara you are fuakd - literally.
Anafikiri ni ile mkundu ya bwanake James @Wanaruona . So he is in fact thinking of replying, “Yes kutomba dromedaries ya @Wanaruona , hio sio kazi mbaya.”
This is why it’s better to have both a physical and digital presence for your business.
Having a digital store these days isn’t just smart ,it’s necessary.
Very soon business people will have to treat physical stores as mini warehouses for their online business.
E commerce is not he future ,it’s now.
Even this won’t matter as much ,kwanza with the meta verse on the way ,naona physical stores will probably just be warehouses that occasionally get customers but the main way of selling will be online.
