Passing the PCM®, Content Marketing examination will assist you display you’ve got got the capabilities wished for method, planning, production, merchandising and measurement. Use Content for Effective Lead Gen Align Content with Marketing Funnel Editorial Calendar Design Storytelling and Content Production Multi-Channel Content Creation search engine marketing and Distribution Best Practices Metrics, Measurement, and Optimization Content Marketing ROIIn June 2016, on the AMA House of Delegates assembly in Chicago, one of the subjects mentioned turned into Maintenance of Certification.