Get this 85-page guide to help you start a Maize Milling business. It contains:
Overview
The Opportunity
The Upcountry Choice – Case Study
Disadvantages
Advantages
Case Study - The Choice of Nairobi
Disadvantages
The Advantages
Target Market
Keys to Success.
The Product
Product Details.
Wholemeal versus Sifted Flour – The Realities
Product Details: Packaging
The Market Analysis
Industry Outlook.
Barriers to Entry
Maize Consumption in Kenya: Some Figures
Maize Consumption by Region
Maize Consumption by Urban Center
Trends in the Maize Flour Business in Kenya
Competition: Description and Comparison.
Case Study: Millers & Brands
Brands: Some Images
Fast Selling Brands – Nairobi.
Brands by Strength
Brand Strength: Shelf Space
Brand on Shelves: Positive Traits
Brand on Shelves: Negative Traits
Existing Brands: SWOT
Marketing and Sales Strategies.
Maize Flour: Consumer Expectations
Miller to Consumer Chain
Distribution: Retailer
Generating Demand: Two Methods
Sample Advertising Rates
Retailer Brand Choice: Quality
Quality: Retailer &Customer Opinion
Quality: Broad strokes
Availability
Retailers: Stocking Independent Brands
Retailers: Willingness to Stock New Brand.
Pricing
Retailer Distribution: Things To Think About
Retailer: Sales Averages
Retailer Stocking: Margins
Sales Process Flow
Retailers & Consumers: Choosing Your Brand
Production Plan.
Production Flow
Milling Equipment
Notes on Equipment
Milling Equipment: Factors To Consider
Non Milling Equipment
Equipment: Possible Set Up
Equipment Suppliers
Premises
Premises: Design Concerns
Possible Layout of A Maize Mill
Premises: Extra Renovations
Raw Material Requirements
The Maize Value Chain
Value Chain Notes
Shelf Life
Fortification
Manpower.
Basic Staff: Basic Structure
Basic Staff: Advanced Structure
Staff: Possible Roles
Support Services
Licenses
Packet Design
Trends in Packet Design
KEBS Guidelines on Packaging
Packets: Observations.
Packet Design Process
Cost of Packets
Packet Design: Factors to Consider
Packet Printing: Some Companies
Barcode Providers
Revenue
Flour
Cost of Maize
Cost of Sifting the Flour
Cost of Packaging
Cost of Distribution and Marketing
Revenue: Total Cost of Producing a Packet
Margins
Production Planning, Management, and Miscellaneous Tips
Questions to Ask
The guide is practical and updated with latest financial figures and an Excel Workbook to help you plan. It has been successfully used to start milling businesses.
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No, our purpose is to lay out the facts and figures objectively and realistically so as to make the right decision on whether to invest or not. Investment based on facts rather than perceptions and hearsay a la " biashara ya unga haiwezi kuangusha"