Get this 85-page guide to help you start a Maize Milling business. It contains:
1. Overview
2. The Opportunity
3. The Upcountry Choice – Case Study
Disadvantages
Advantages
4. Case Study - The Choice of Nairobi
Disadvantages
The Advantages
5. Target Market
Keys to Success.
6. The Product
Product Details.
Wholemeal versus Sifted Flour – The Realities
Product Details: Packaging
7. The Market Analysis
Industry Outlook.
Barriers to Entry
Maize Consumption in Kenya: Some Figures
Maize Consumption by Region
Maize Consumption by Urban Center
Trends in the Maize Flour Business in Kenya
8. Key Customers
Customer Profiles
Lower-Income Consumers
Middle-Income Consumers
9. Competition: Description and Comparison.
Case Study: Millers & Brands
Brands: Some Images
Fast Selling Brands – Nairobi.
Brands by Strength
Brand Strength: Shelf Space
Brand on Shelves: Positive Traits
Brand on Shelves: Negative Traits
Existing Brands: SWOT
Marketing and Sales Strategies.
Maize Flour: Consumer Expectations
Miller to Consumer Chain
Distribution: Retailer
Generating Demand: Two Methods
Sample Advertising Rates
Retailer Brand Choice: Quality
Quality: Retailer &Customer Opinion
Quality: Broad strokes
10. Availability
Retailers: Stocking Independent Brands
Retailers: Willingness to Stock New Brand.
11. Pricing
Retailer Distribution: Things To Think About
Retailer: Sales Averages
Retailer Stocking: Margins
Sales Process Flow
Retailers & Consumers: Choosing Your Brand
12. Production Plan.
Production Flow
Milling Equipment
Notes on Equipment
Milling Equipment: Factors To Consider
Non Milling Equipment
Equipment: Possible Set Up
Equipment Suppliers
Premises
Premises: Design Concerns
Possible Layout of A Maize Mill
Premises: Extra Renovations
Raw Material Requirements
13. The Maize Value Chain
Value Chain Notes
Shelf Life
Fortification
Manpower.
Basic Staff: Basic Structure
Basic Staff: Advanced Structure
Staff: Possible Roles
Support Services
14. Licenses
15. Packet Design
Trends in Packet Design
KEBS Guidelines on Packaging
Packets: Observations.
Packet Design Process
Cost of Packets
Packet Design: Factors to Consider
Packet Printing: Some Companies
Barcode Providers
16. Revenue
Flour
Cost of Maize
Cost of Sifting the Flour
Cost of Packaging
Cost of Distribution and Marketing
Revenue: Total Cost of Producing a Packet
Margins
17. Production Planning, Management, and Miscellaneous Tips
18. Questions to Ask
The guide is practical and updated with latest financial figures and an Excel Workbook to help you plan. It has been successfully used to start milling businesses.
Get it @ Kshs.599 instead of Kshs. 699.
Better still enjoy our offer and get this guide plus 68 others @ Kshs.999 for all. New guides include Quarry , Milk Distribution, Wines and Spirits among others.
Make payment via Lipa na Mpesa - Buy Goods & Services - Till no. 876313 then Text/ Whatsapp your email address to 0712473455.
We will deliver within 15 minutes.
For Help Call / Text / Whatsapp 0712473455.
You can view examples , excerpts,other guides and offers on our website http://www.kenyaknowhow.com .
Crack A Business Kenya
Don't invest blindly
Happy new year.
1. Overview
2. The Opportunity
3. The Upcountry Choice – Case Study
Disadvantages
Advantages
4. Case Study - The Choice of Nairobi
Disadvantages
The Advantages
5. Target Market
Keys to Success.
6. The Product
Product Details.
Wholemeal versus Sifted Flour – The Realities
Product Details: Packaging
7. The Market Analysis
Industry Outlook.
Barriers to Entry
Maize Consumption in Kenya: Some Figures
Maize Consumption by Region
Maize Consumption by Urban Center
Trends in the Maize Flour Business in Kenya
8. Key Customers
Customer Profiles
Lower-Income Consumers
Middle-Income Consumers
9. Competition: Description and Comparison.
Case Study: Millers & Brands
Brands: Some Images
Fast Selling Brands – Nairobi.
Brands by Strength
Brand Strength: Shelf Space
Brand on Shelves: Positive Traits
Brand on Shelves: Negative Traits
Existing Brands: SWOT
Marketing and Sales Strategies.
Maize Flour: Consumer Expectations
Miller to Consumer Chain
Distribution: Retailer
Generating Demand: Two Methods
Sample Advertising Rates
Retailer Brand Choice: Quality
Quality: Retailer &Customer Opinion
Quality: Broad strokes
10. Availability
Retailers: Stocking Independent Brands
Retailers: Willingness to Stock New Brand.
11. Pricing
Retailer Distribution: Things To Think About
Retailer: Sales Averages
Retailer Stocking: Margins
Sales Process Flow
Retailers & Consumers: Choosing Your Brand
12. Production Plan.
Production Flow
Milling Equipment
Notes on Equipment
Milling Equipment: Factors To Consider
Non Milling Equipment
Equipment: Possible Set Up
Equipment Suppliers
Premises
Premises: Design Concerns
Possible Layout of A Maize Mill
Premises: Extra Renovations
Raw Material Requirements
13. The Maize Value Chain
Value Chain Notes
Shelf Life
Fortification
Manpower.
Basic Staff: Basic Structure
Basic Staff: Advanced Structure
Staff: Possible Roles
Support Services
14. Licenses
15. Packet Design
Trends in Packet Design
KEBS Guidelines on Packaging
Packets: Observations.
Packet Design Process
Cost of Packets
Packet Design: Factors to Consider
Packet Printing: Some Companies
Barcode Providers
16. Revenue
Flour
Cost of Maize
Cost of Sifting the Flour
Cost of Packaging
Cost of Distribution and Marketing
Revenue: Total Cost of Producing a Packet
Margins
17. Production Planning, Management, and Miscellaneous Tips
18. Questions to Ask
The guide is practical and updated with latest financial figures and an Excel Workbook to help you plan. It has been successfully used to start milling businesses.
Get it @ Kshs.599 instead of Kshs. 699.
Better still enjoy our offer and get this guide plus 68 others @ Kshs.999 for all. New guides include Quarry , Milk Distribution, Wines and Spirits among others.
Make payment via Lipa na Mpesa - Buy Goods & Services - Till no. 876313 then Text/ Whatsapp your email address to 0712473455.
We will deliver within 15 minutes.
For Help Call / Text / Whatsapp 0712473455.
You can view examples , excerpts,other guides and offers on our website http://www.kenyaknowhow.com .
Crack A Business Kenya
Don't invest blindly
Happy new year.
