Mattress Distribution, is one of those ’ dull ’ businesses, which has rather attractive margins. But, mattresses are purchased rather infrequently , how then can the business be appealing ?
Figures and market facts say its a business well worth considering .
This 85 pages digs deep into the mattress distribution business , looking at the market, the players, the process and figures. All you need to make a decision and get started.
It contains:
[ul]
[li]Overview [/li][li]The Mattress Eras [/li][li]Demand for Mattresses [/li][li]Per Capita Consumption [/li][li]Value of the Kenya Mattress Industry [/li][li]Demand Signals [/li][li]Demand Triggers[/li][li]The Mattress Industry [/li][li]The Structure [/li][li]Manufacturer Profiles [/li][li]Mattress Products [/li][li]A note on Foam Mattresses [/li][li]A Note on Spring Mattresses [/li][li]The Future [/li][li]What it Means for a new Distributor [/li][li]Foam Mattress; A profile [/li][li]Mattress Sizes [/li][li]The Consumers [/li][li]Consumer Segmentation [/li][li]Consumer Profiles [/li][li]Consumer Attributes [/li][li]Consumer Purchase Process [/li][li]Purchase process: Observations [/li][li]Consumers: By Income [/li][li]Mattress Distribution [/li][li]Distribution Channels: Details [/li][li]Observations [/li][li]Formal retail [/li][li]Direct to consumers [/li][li]Becoming A Distributor Wholesaler [/li][li]Wholesaler requirements[/li][li]Observations [/li][li]Wholesaler: Acquiring Retailers[/li][li]Wholesaler – Retailer Models [/li][li]Observations [/li][li]Prices & Margins [/li][li]Pricing & Margins Examples [/li][li]Retailers [/li][li]Retailer Anxieties [/li][li]Retailer purchase process [/li][li]Wholesaler Incentives [/li][li]Retailer Choice of Brand - Influence [/li][li]Retailers: Specific Action [/li][li]Retailer Satisfiers [/li][li]The Set Up [/li][li]Key Steps [/li][li]The Default Model [/li][li]Positioning [/li][li]Rationale [/li][li]The Flow [/li][li]Model Attributes [/li][li]Experimental Models [/li][li] Mini Wholesalers [/li][li] Extra Direct to Consumer Sales[/li][li]Credit and Consignment[/li][li]A Note on Delivery [/li][li]A note on Local Promotions [/li][li]Main Operational Activities [/li][li]Risks [/li][li]Market Entry Mapping [/li][li]Market Attractiveness [/li][li]Starting Capital Breakdown[/li][li]Revenue scenarios[/li][li]Much much more[/li][/ul]
This special edition guide is available @ Kshs. 799 instead of Kshs.999. To get it make payment via Lipa na Mpesa - Buy Goods & Services - Till no. 876313, then Text/ Whatsapp your email address to 0712 473 455, or reply to this email. We will deliver within 15 minutes.
Other guides available at [B][SIZE=5]www.kenyaknowhow.com[/SIZE][/B]
Regards,
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