Mattress Distribution, is one of those ' dull ' businesses, which has rather attractive margins. But, mattresses are purchased rather infrequently , how then can the business be appealing ?
Figures and market facts say its a business well worth considering .
This 85 pages digs deep into the mattress distribution business , looking at the market, the players, the process and figures. All you need to make a decision and get started.
It contains:
This special edition guide is available @ Kshs. 799 instead of Kshs.999. To get it make payment via Lipa na Mpesa - Buy Goods & Services - Till no. 876313, then Text/ Whatsapp your email address to 0712 473 455, or reply to this email. We will deliver within 15 minutes.
Other guides available at www.kenyaknowhow.com
Regards,
--
Figures and market facts say its a business well worth considering .
This 85 pages digs deep into the mattress distribution business , looking at the market, the players, the process and figures. All you need to make a decision and get started.
It contains:
- Overview
- The Mattress Eras
- Demand for Mattresses
- Per Capita Consumption
- Value of the Kenya Mattress Industry
- Demand Signals
- Demand Triggers
- The Mattress Industry
- The Structure
- Manufacturer Profiles
- Mattress Products
- A note on Foam Mattresses
- A Note on Spring Mattresses
- The Future
- What it Means for a new Distributor
- Foam Mattress; A profile
- Mattress Sizes
- The Consumers
- Consumer Segmentation
- Consumer Profiles
- Consumer Attributes
- Consumer Purchase Process
- Purchase process: Observations
- Consumers: By Income
- Mattress Distribution
- Distribution Channels: Details
- Observations
- Formal retail
- Direct to consumers
- Becoming A Distributor Wholesaler
- Wholesaler requirements
- Observations
- Wholesaler: Acquiring Retailers
- Wholesaler – Retailer Models
- Observations
- Prices & Margins
- Pricing & Margins Examples
- Retailers
- Retailer Anxieties
- Retailer purchase process
- Wholesaler Incentives
- Retailer Choice of Brand - Influence
- Retailers: Specific Action
- Retailer Satisfiers
- The Set Up
- Key Steps
- The Default Model
- Positioning
- Rationale
- The Flow
- Model Attributes
- Experimental Models
- Mini Wholesalers
- Extra Direct to Consumer Sales
- Credit and Consignment
- A Note on Delivery
- A note on Local Promotions
- Main Operational Activities
- Risks
- Market Entry Mapping
- Market Attractiveness
- Starting Capital Breakdown
- Revenue scenarios
- Much much more
This special edition guide is available @ Kshs. 799 instead of Kshs.999. To get it make payment via Lipa na Mpesa - Buy Goods & Services - Till no. 876313, then Text/ Whatsapp your email address to 0712 473 455, or reply to this email. We will deliver within 15 minutes.
Other guides available at www.kenyaknowhow.com
Regards,
--
