A Nigerian carmaker with Chinese technical partners, working out of a less-than-ideal semi-rural location in Umudim, Nnewi, plans to not only out-compete Toyota and Honda in annual new car sales, but also to eventually displace used car imports.
[ATTACH=full]318494[/ATTACH] This small automaker is demonstrating that indigenous African market strategies for delivering expensive products to poor markets can indeed work. The secret lies in knowing how to work the angle and ‘be water’.
Sorry to rain on your parade…
Africa needs to focus on appropriate , affordable technology and processes…
We have the Great Rift Valley and various volcanic areas that can be harnessed to provide billions of kilowatts of cheap geothermal power…
Africa has vast potential to harness wind and solar energy.
Investing and developing agro processing , food security and marketing.
The same for telecommunications , E-commerce , mobile banking…
But most important , investing in our people…
Affordable universal education , health , housing and social services …
But before any of this can happen , we require a new crop of nationalist visionary servant leaders of integrity …