you can’t mention hype Williams and fail to mention Busta rhymes…his biggest collaborator…dangerous and who hah comes to mind.
Hype Williams has also propped kanye west’s career for very long with great videos. dude is a legend…and was doing most of those videos in his 20s
These kind of videos bankrupted a lot of artists. They literally cost $1m to produce. So an artist comes out with a hot track, gets an advance of $2.5m, spends $1m on a video, he still hasn’t paid tax, producer, manager,studio,…
Meanwhile artists from the south got by with cheap videos $50k.
They were nice videos and creative though. But at that price any movie director can create one.