Breaking News: Apple Exempted from Charging Devs

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[SIZE=7]Apple can no longer force developers to use in-app purchasing, judge rules in Epic Games case[/SIZE]
PUBLISHED FRI, SEP 10 202111:36 AM EDTUPDATED MOMENTS AGO
Kif Leswing@KIFLESWING
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[li]Judge Yvonne Gonzalez Rogers handed down a decision in a closely-watched trial between Apple and Epic Games on Friday.[/li][li]Rogers issued an injunction that said that Apple will no longer be allowed to prohibit developers from providing links or other communications that direct users away from Apple in-app purchasing.[/li][li]Apple won on 9 of 10 counts but will be forced to change its App Store policies and loosen its grip over in-app purchases.[/li][/ul]

Tim Cook, chief executive officer of Apple Inc., center, arrives at U.S. district court in Oakland, California, on Friday, May 21, 2021.
Nina Riggio | Bloomberg | Getty Images
Judge Yvonne Gonzalez Rogers handed down a decision in a closely-watched trial between Apple and Epic Games on Friday.
Rogers ordered an injunction that said that Apple will no longer be allowed to prohibit developers from providing links or other communications that direct users away from Apple in-app purchasing, of which it takes 15% to 30%. The injunction addresses a longstanding developer complaint.

The decision concludes the first part of the battle between the two companies over Apple’s App Store policies and whether they stifle competition. Apple won on 9 of 10 counts but will be forced to change its App Store policies and loosen its grip over in-app purchases.
The trial took place in Oakland, California in May, and included both company CEOs testifying in open court. People familiar with the trial previously told CNBC that both sides expected the decision to be appealed regardless of what it was.
Since the trial ended but before the decision was handed down, Apple has made several changes to mollify critics, some as part of settlements with other app developers, including relaxing some rules about emailing customers to encourage them to make off-app purchases and allowing some links in apps.
Epic Games is among the most prominent companies to challenge Apple’s control of its iPhone App Store, which has strict rules about what is allowed and not, and requires many software developers to use in in-app payment system, which takes between 15% to 30% of each transaction.
Epic’s most popular game is Fortnite, which makes money when players buy V-bucks, or the in-game currency to buy costumes and other cosmetic changes.

Epic wasn’t seeking money from Apple— instead, it wanted to be allowed to install its own app store on iPhones, which would allow it to bypass Apple’s cut, and impose its own fees on games it distributed. Epic Games CEO Tim Sweeney had chafed against Apple’s in-app purchase rules as early as 2015, according to court filings and exhibits.

Apple CEO Tim Cook is cross examined by Gary Bornstein as he testifies on the stand during a weeks-long antitrust trial at federal court in Oakland, California, U.S. May 21, 2021 in this courtroom sketch.
Vicki Behringer | Reuters
But the public clash between the two companies started in earnest in August 2020, when Epic implemented a plan to challenge Apple called “Project Liberty,” according to court filings.
Epic Games updated Fortnite on its servers to reduce the price of its in-game currency by 20% if players bought directly from the company, bypassing Apple’s take, and violating Apple’s rules on steering users away from its in-app payments.
Apple removed Fortnite from the App Store, meaning that new users could not download it and that it would eventually stop working on iPhones because the app could not be updated. As it planned, Epic then filed a lawsuit that culminated in May’s trial.
At the trial, Apple CEO Tim Cook testified on one of the last days, and faced pointed questioning from Judge Rogers over its restrictions on steering users to make purchases off-app,
“It doesn’t seem to me that you feel any pressure or competition to actually change the manner in which you act to address the concerns of developers,” Rogers said.
Epic Games also sued Google over its control of the Play Store for Android phones. That case has not yet gone to trial.

Apple could appeal the decision gor 100 years. Alternatively they could buy Epic games 100 times over or simply run them out of business by pumping their competition full of money and buying all their talent. Its a waste of time to sue US companies that are richer than 90% of countries.

Sasa otunguu inuke proper. That 30% apple tax haina shida but asking a developer not to advertise alternative and cheaper products to the customer ni hujumaa.

Tim Sweeney loves fights and enjoys getting under the skin of bigger companies like Apple. And there are not many alternatives to Epic games and the ones that exist operate like conglomerates. There is no pumping the competition with money or buying talent here. Apple iki-lose ime lose

I appreciate Makamas comment but he always approaches issues with a negative mindset.

This fight is not against Epic Games alone. This is something devs have been complaining about a lot and a lot of companies too. This is not a fight apple will win. All other major tech firms that have apps on apple store are on Epic’s side

Apple of course will win part of it. That’s the nature of court cases but also developers will win a smaller proportion of it. Which could change their fortunes! Epic doesn’t really need apple as much as other developers do.

In the long run Apple will lose.