1. Refusing to buy Google for just $1 million: Yahoo failed to gauge its biggest competitors and turned down the $1 million deal. Yes, Yahoo could have easily turned the tables if it had said yes to Larry Page and Sergei Brin when the duo approached it, selling Google. Page and Brin wanted to focus on their studies at Stanford and therefore were looking for a company to sell their small startup called PageRank system at a small amount of $1 million. Today Google is the one of the most valuable companies worth over $500 billion.
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Failing to buy Facebook: As if saying no to Google was not enough, Yahoo. According to the book called The Facebook Effect by David Kirkpatrick, Yahoo initially offered $1 billion to Facebook but later lowered it to $850 million. David writes that Facebook in 10 minutes made its mind to decline the offer.
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Hiring wrong CEOs: According to an Inquirer report , Yahoo has repeatedly hired wrong CEOs. The report states that none of the CEOs at Yahoo including Marissa Mayer had a “strategic vision” that could match what Eric Schmidt at Google brought.
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Called itself a media company: Though Yahoo worked as a tech company, it failed to acknowledge itself one and stubbornly addressed itself as the media company. It got swayed away by the profit which it earned initially through ads and overlooked the tech involved in it.
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[COLOR=rgb(184, 49, 47)]This was the final nail in the coffin. In 2008, Microsoft had showed its interest to buy Yahoo for $44.6 billion. The company refused. Recently Verizon bought its core web assets in a deal worth $4.8 billion.